About Guideflow
Why Guideflow Exists
SaaS companies are paying twice for onboarding — once for the tool ($750+/month for Appcues, UserGuiding, or Pendo), and again in the 20–40 hours of PM or growth engineer time it takes to actually build and maintain a single working tour. Guideflow ends that double payment.
The Problem: Manual Tour-Building Is a Hidden Tax
Buying a tour tool doesn't give you working onboarding. It gives you a WYSIWYG editor and a blank canvas.
You still have to map every step, write every tooltip, set every trigger, test every branch, get sign-off from design, and push a deployment. You do all of that. Then your product ships a new feature, the UI shifts, and the tour goes stale. Now it's a project again — one with no clear owner, no clear deadline, and no clear budget.
The tool didn't solve the problem. It just gave you a new one. The $750/month line item shows up on your budget. The 30 hours of PM time to build and maintain the tours doesn't. That invisible cost is what we're eliminating.
What We Built
Guideflow watches how real users move through your product — session recordings, click events, rage clicks, drop-off points — and uses multimodal AI to infer where they get stuck and what an optimal onboarding flow should look like.
Then it generates the tour for you. No flow builder. No manual setup. The tour builds itself from observed behavior, not a PM's best guess.
When your product changes, Guideflow Sync monitors your UI for updates and automatically revises existing tours so they never go stale after a feature launch or redesign. You don't have to think about it.
Guideflow Tours
AI-generated tours built from real session data — not from your imagination.
Guideflow Insights
A live friction detection dashboard showing exactly where users are getting stuck.
Guideflow Sync
Automated tour refresh whenever your product UI changes. Tours that never go stale.
Who It's For
Seed-to-Series B SaaS teams running a product-led growth motion. Specifically: the PM or growth lead who bought Appcues or UserGuiding, spent a week building one tour, and hasn't touched it since — because rebuilding it is a project with no clear owner.
You're not skeptical about onboarding. You've already paid for it. You're frustrated that the tool still requires so much of you. That's who Guideflow is for.
The entry point is teams who already pay for a tour tool and are sitting on stale or incomplete onboarding. You don't need to be sold on the category. The conversation is simpler: why are you still building this by hand?
Connect your session recording tool (Hotjar, FullStory, PostHog), give Guideflow read access to your event data, and get a first-draft onboarding tour in 48 hours. No manual setup. That demo closes itself.
Our Belief
Multimodal AI crossed a threshold in 2024–2025. For the first time, a system can watch a screen recording, interpret what a user was trying to do, identify where they failed, and translate that into a structured onboarding intervention — without a human in the loop.
That capability didn't exist two years ago. Every competitor in this space was built before it existed, which means they were all designed around the same assumption: a human decides what the tour should be.
Guideflow is the first product built on the opposite assumption. The window to own that position is open now and won't stay open long.
See it work.
Connect your session recording tool and let Guideflow generate your first tour in 48 hours. 7-day free trial, no card required to start.